Range Rover launches its first EV at a staggering $138,000

Signals Inbox·September 2, 2026·Electric Vehicles

Range Rover finally launched its first battery-electric model at $138,000 in the U.S., with a 118.5 kWh battery and up to 333 miles of EPA range. The launch arrives after luxury EV demand cooled, so JLR is testing whether an iconic brand can command premium pricing without making electrification the main reason to buy.

Q1What did Range Rover officially launch?

JLR's official announcement says the first Range Rover Electric is now available to order in the U.S. from $138,000.

Q2What are the core specs?

It uses a 118.5 kWh battery, dual 260 kW motors, up to 542 hp, 333 miles of estimated EPA range and 10-to-80% DC charging in 22 minutes.

Q3Why did it take so long?

Range Rover first previewed the EV years ago and spent heavily testing charging, thermal management and off-road capability. It is entering the market after several luxury brands already learned that premium buyers do not automatically prefer electric versions.

Q4What is JLR's positioning?

The company is explicitly selling it as a Range Rover first and an EV second. It retains deep-water wading, high torque and luxury features rather than asking customers to accept a more utilitarian electric design.

Q5What is the commercial test?

Whether wealthy SUV buyers will pay six figures for electric propulsion when gasoline Range Rovers remain familiar and charging is still less convenient. Brand strength now matters as much as battery technology.